What Are Promotional Products?
As long as the item you are giving away to the public contains your name, logo or other message – you've got a promotional item.
Promotional products are really any item that you can conceivably think of putting your identity on which can be used in advertising and communication as communication vehicles, goodwill reminders, signs, gifts and incentives.
Promotional Product Categories:
- Ad Specialty – Ad specialties have these key elements: 1) an advertising or promotional message; 2) placed on (or with) a useful item, and 3) given with no strings attached.
- Premiums – a useful item given with some strings attached. A product or service offered free or at a reduced price if the recipient performs some task, such as purchasing an item, meeting a sales quota, etc. Usually consumer-related. Example, buy a book, get a free bookmark.
- Incentives – A promotional product is offered as an incentive to produce a specific action. Example – reach a sales target and get a free vacation (incentive travel programs, sales incentives).
- Rewards – Plaques, service pins, trophies, award jewellery and other gifts that signify performance or honours can be categorized as recognition awards.
- Business Gifts – Typically given by businesses to customers and employees, and occasionally, suppliers. In the context used here, business gifts are not extravagant gifts and trips. Gift-giving reasons cited by companies are: To thank customers, to develop business, to recognize employee performance and longevity, because customers expect them, and others.
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